I’ve spent over 20 years hopping between client-side and agency-side roles, handling everything from terrifyingly large accounts your nan would know to smaller, scrappier brands—where I really get my kicks.

I’ve also done my time in big corporates, in-house, where suits, ties, and awkward backslaps with Train Guy types (think Bob Mortimer) were the norm. But that never buttered my baps. I’ve always been drawn to the plucky underdogs, where the work’s more fun, and you can actually make a difference.

A few years ago, I found my dream marketing shindig at Snaffling Pig. I fell in love with the job and the brand, working with a ragtag crew of hustlers who made work fun again. For the first time, I was genuinely passionate about the product I was selling. I was consumed by the brand’s personality, and it felt like home. I’d found my tribe. All vibes. Pork vibes.

Now, I’m uber-chuffed to be sharing my skills and applying my experience alongside a kick-arse network of digital, creative and entrepreneurial types, to my own clients through Big Me Digital. It’s a brilliant new chapter where I get to help other brands find their voice, grow their presence, and have a hell of a lot of fun along the way.